Marketing Results
Campaign: Direct mail postcard targeted at prospective customers.
Results: The client set 100 new tanks from the campaign. This translated into more than 15,300 gallons annually and a gross margin increase of $11,000 in the first year alone.

Campaign: Level pay plan invoice stuffer.
Results: Within two weeks, the client moved 50 customers onto the company's level pay plan. This translated into about $5,000 a month, or $60,000 annually, in steady cash flow for the company.

Campaign: Direct mail postcard promoting level pay plan.
Results: The client added more than 100 customers to the company¹s level pay plan. This added more than $10,000 a month, or $120,000 annually, in steady cash flow.

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